Before you begin, you'll need a Filmmaker Profile and an approved project.
Step 1: Create a Market Question
Access the Market Submission form through the dropdown menu via "Create Market" or "Manage Projects."
Step 2: Write a clear, verifiable question
Your question should be specific, easy to understand, and tied to a real outcome you can verify.
The submission form has three sections:
Project Details — Link to an approved project, select its stage, and write a featured description as an elevator pitch for the market.
Market Question & Media — Write your question and upload related visuals. Personalize the market page to engage fans.
Outcomes and Verification — Define how Story Inc. will verify the outcome and specify the market closing date. Example: "Filmmaker announces premiere location on official social channels."
Tips for great Market Questions
Timing
- Short-term questions (1-3 months): maintain fan engagement during production
- Long-term questions (6-12+ months): build anticipation for major milestones
Creative uses
Use markets to test story choices and audience reactions. Ask fans to predict:
- Preferred endings or cuts
- Audience response to trailers or casting decisions
- Festival selections or platform pickups
- Campaign engagement outcomes
- Thematic or genre interpretations
Step 3: Submit for review
Click Submit. You can edit your question until it's approved. Once live, changes are locked until resolution.
Step 4: Go live and engage fans
Your approved market appears on your project page and the main Market page. Share the link and invite fans to participate.
Step 5: Resolve your market
Follow your verification plan. Story Inc. uses your verification to officially close and confirm results.