What share of U.S. TV viewing will YouTube have in Nielsen’s December 2026 Gauge?

YouTube captured a record 15.8% of all U.S. TV viewing in August, according to Nielsen’s Gauge, more than double Netflix’s 7.7%. Last year, YouTube slipped from 13.1% in August to 12.7% in December. Where will YouTube finish 2026? Learn more

Trends

Percentages (%) reflect how people are predicting, not probabilities

Under 13%

13%–13.9%

14%–14.9%

15%–15.9%

16%–16.9%

17% or higher

Choose an option⁠

Rules Summary

The market resolves YES if YouTube's U.S. viewing is the selected option in the December 2026 Gauge report. Otherwise, the market resolves NO. The outcome will be verified by Nielsen.

Market Closes

This market closes on 12/31/2026 at 6:59 PM ET.

This market may close and expire early if the event occurs before the close date. Otherwise, it closes by 12/31/2026, 6:59 PM ET.

Ideas⁠

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